For instance, jokes might feature three stereotyped individuals-such as an Englishman, an Irishman and a Scotsman or a blonde, a brunette, and a redhead-where the surprise or punch line of the joke comes from the third character.

The third element of the triple is often used to create an effect of surprise with the audience, and is frequently the punch line of the joke itself. In comedy, the rule of three is also called a comic triple and is one of the many comedic devices regularly used by humorists, writers, and comedians. Snap, Crackle and Pop - Cartoon mascots of Rice Krispies.Turn on, tune in, drop out вЂ“ 1960s counterculture-era phrase popularized by Timothy Leary.Three wise monkeys вЂ“ 'see no evil, hear no evil, speak no evil'.

Slip-Slop-Slap вЂ“ Australian sun protection (anti-skin-cancer) campaign.

Veni, vidi, vici вЂ“ A triad translated from Latin as 'I came, I saw, I conquered', popularly attributed to Julius Caesar of Rome.

Faster, Higher, Stronger вЂ“ The Olympic motto a translation of the Latin Citius, Altius, Fortius.

Stop, Drop and Roll вЂ“ A fire safety slogan listing the steps to take if one's clothing has caught fire.

Stop, Look and Listen вЂ“ A public road and level crossing safety slogan.

A Mars a day helps you work, rest and play вЂ“ Mars advertising slogan since 1959.

Einigkeit und Recht und Freiheit вЂ“ Opening line of German National Anthem.

Life, Liberty and the Pursuit of Happiness вЂ“ Rights outlined in the U.S.

If an advertisement contains these three qualities of success, it is a successful advertisement. The mission of an advertisement is to attract a reader so that he will look at the advertisement and start to read it then to interest him, so that he will continue to read it then to convince him, so that when he has read it he will believe it. Elmo Lewis laid out his three chief copywriting principles, which he felt were crucial for effective advertising: In marketing theory, American advertising and sales pioneer St. Many advertising campaigns and public information slogans use the technique to create a catchy, memorable way of displaying information. See also: Irreversible binomial В§В Common trinomials

The oz principle